{"id":8275,"date":"2022-03-01T18:23:58","date_gmt":"2022-03-01T12:53:58","guid":{"rendered":"https:\/\/aureatelabs.com\/?p=8275"},"modified":"2024-03-11T15:53:51","modified_gmt":"2024-03-11T10:23:51","slug":"ecommerce-checkout-optimization","status":"publish","type":"post","link":"https:\/\/aureatelabs.com\/blog\/ecommerce-checkout-optimization\/","title":{"rendered":"Top 5 eCommerce Checkout Optimization Secrets for You"},"content":{"rendered":"<p style=\"text-align: left;\">If you&#8217;re an eCommerce owner, I&#8217;m assuming an <strong>abandoned cart<\/strong> scares you more than Annabelle and Paranormal Activity, and that is why <strong>eCommerce checkout<\/strong> optimization is one of the most important thing on your mind.<\/p>\n<p style=\"text-align: left;\">And why shouldn&#8217;t it?<\/p>\n<p style=\"text-align: left;\"><i>You put so much effort into pushing the users through the sales channel&#8230;<br \/>\nYou even try psychological gimmicks to convert them&#8230;<\/i><\/p>\n<p style=\"text-align: left;\">But it doesn&#8217;t end the way you want.<\/p>\n<ul style=\"text-align: left;\">\n<li>They abandon you on the <strong><a href=\"https:\/\/aureatelabs.com\/guide\/ecommerce-ux-audit-checklist\/checkout-page-best-practices\/\">eCommerce<\/a><\/strong><a href=\"https:\/\/aureatelabs.com\/guide\/ecommerce-ux-audit-checklist\/checkout-page-best-practices\/\"> <strong>checkout page<\/strong><\/a><strong>.<\/strong><\/li>\n<li>They never show up again.<\/li>\n<li>And worst of all, if they turn out stubborn, they don&#8217;t get back even with a blitz of emails and push notifications.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">It hurts more because eCommerce <strong>checkout flow best practices<\/strong>&nbsp;are literally an inch away from hooking &#8216;that&#8217; fish.<\/p>\n<h2 id='facts-about-ecommerce-checkout-i-have-learned-it-the-hard-way'  id=\"boomdevs_1\" style=\"text-align: left;\">Facts about eCommerce checkout I have learned it the hard way\u2026<\/h2>\n<p style=\"text-align: left;\">Nothing comes easy with eCommerce.<\/p>\n<p style=\"text-align: left;\">The bar is way too high.<\/p>\n<p style=\"text-align: left;\">So high you have to optimize your website even in the final sprint: the eCommerce checkout stage.<\/p>\n<p style=\"text-align: left;\">Sadly, most customers succumb at this point<\/p>\n<ul style=\"text-align: left;\">\n<li>either because you&#8217;ve underestimated this stage,<\/li>\n<li>or you haven&#8217;t taken care of their satisfaction.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">This stage may seem like a little last step, but 70% of the customers abandon you here.<\/p>\n<p style=\"text-align: left;\">Now that&#8217;s huge!<\/p>\n<p style=\"text-align: left;\">In fact, the new global average abandonment rate is close to 77%.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11068\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/abondade-reate.webp\" alt=\"\" width=\"563\" height=\"423\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/abondade-reate.webp 563w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/abondade-reate-300x225.webp 300w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/p>\n<p style=\"text-align: left;\">Be it tablet, desktop, or phone; if you\u2019re not giving an interactive and hassle-free eCommerce checkout page, you\u2019re going to have hard time minting money.<\/p>\n<p style=\"text-align: left;\">Have a look at these stats\u2026 gosh!<\/p>\n<p style=\"text-align: left;\">85% of the mobile users don\u2019t complete the purchase.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11069\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ogVrbp.webp\" alt=\"\" width=\"2048\" height=\"1522\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ogVrbp.webp 2048w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ogVrbp-300x223.webp 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ogVrbp-1024x761.webp 1024w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ogVrbp-768x571.webp 768w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ogVrbp-1536x1142.webp 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Cart abandonment rate\u2014 device wise<\/i><\/p>\n<h3 id='you-ll-have-to-be-more-proactive-to-force-their-credit-cards-out'  id=\"boomdevs_2\" style=\"text-align: left;\">You&#8217;ll have to be more proactive to force their credit cards out<\/h3>\n<p style=\"text-align: left;\">But before that, you have to understand why users abandon carts on the checkout pages.<\/p>\n<p style=\"text-align: left;\">Of all the reasons\u2014 shipping charges accounted for 53% of the abandonment, the most by any.<\/p>\n<p style=\"text-align: left;\">Take a look at other reasons users usually pick to desert your store during checkouts.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11070\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ta0zd7.jpg\" alt=\"\" width=\"2048\" height=\"1185\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ta0zd7.jpg 2048w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ta0zd7-300x174.jpg 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ta0zd7-1024x593.jpg 1024w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ta0zd7-768x444.jpg 768w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/ta0zd7-1536x889.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Top reasons why users abandon online stores at checkout stage<\/i><\/p>\n<p style=\"text-align: left;\">I&#8217;m sure you know what costs your sales at the checkout process now.<\/p>\n<h2 id='so-let-s-apply-the-key-learnings-to-avoid-these-ecommerce-checkout-mistakes'  id=\"boomdevs_3\" style=\"text-align: left;\">So let&#8217;s apply the key learnings to avoid these eCommerce checkout mistakes\u2026<\/h2>\n<p style=\"text-align: left;\">Let me remind you, these are not in order of priority.<\/p>\n<p style=\"text-align: left;\">You can implement them the way you want for <strong>fast checkout.<\/strong><\/p>\n<h3 id='learning-1-fix-the-god-damn-long-process-to-optimize-ecommerce-checkout-process'  id=\"boomdevs_4\" style=\"text-align: left;\">Learning #1: Fix the god-damn long process to optimize eCommerce checkout process<\/h3>\n<p style=\"text-align: left;\">Let&#8217;s say you frittered away half an hour pushing trolleys in the supermarket.<\/p>\n<p style=\"text-align: left;\">The next moment, they ask to spend 30 mins more on the billing counter.<\/p>\n<p style=\"text-align: left;\">That&#8217;s boring.<\/p>\n<p style=\"text-align: left;\">And annoying!<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/aureatelabs.com\/blog\/online-stores-vs-retail-stores-prime-comparison\/\">Online stores<\/a> were birthed to rule out long, irritating processes.<\/p>\n<p style=\"text-align: left;\">But unfortunately, eCommerce has evolved.<\/p>\n<p style=\"text-align: left;\">The store owners take pleasure in having countless products in their arsenals.<\/p>\n<p style=\"text-align: left;\">Well, big congratulations for making it on a &#8220;grand-scale&#8221;!<\/p>\n<p style=\"text-align: left;\">But most users don&#8217;t feel the same.<\/p>\n<p style=\"text-align: left;\">They feel they&#8217;re lost in the maze of categories, menus, and catalogs.<\/p>\n<p style=\"text-align: left;\">So online purchases are getting too overwhelming and time-consuming for them.<\/p>\n<h3 id='what-can-you-do'  id=\"boomdevs_5\" style=\"text-align: left;\">What can you do?<\/h3>\n<p style=\"text-align: left;\">You&#8217;ll be surprised to know a slight change in the checkout design can increase your conversion by 35%. (1)<\/p>\n<p style=\"text-align: left;\">So,<\/p>\n<ul style=\"text-align: left;\">\n<li>Separate your checkout into blocks and steps (optimize them as well. Don&#8217;t go for a 10-step process if it&#8217;s manageable in 3-4 steps).<\/li>\n<li>Streamline the checkout process with simple and user-friendly designs.<\/li>\n<li>Use simple forms and gather limited data only.<\/li>\n<li>Put a progress bar at your checkout for transparency. The idea is to let them know where they&#8217;re in the buying process.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11071\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/uyKFOp-1.webp\" alt=\"\" width=\"721\" height=\"347\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/uyKFOp-1.webp 721w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/uyKFOp-1-300x144.webp 300w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Aristobrat shows checkout steps.<\/i><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11072\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/s10cEV-1.webp\" alt=\"\" width=\"1090\" height=\"503\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/s10cEV-1.webp 1090w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/s10cEV-1-300x138.webp 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/s10cEV-1-1024x473.webp 1024w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/s10cEV-1-768x354.webp 768w\" sizes=\"auto, (max-width: 1090px) 100vw, 1090px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Amazon hammers the checkout steps in its classic form.<\/i><\/p>\n<h3 id='learning-2-not-buyers-they-re-your-family'  id=\"boomdevs_6\" style=\"text-align: left;\">Learning #2: Not buyers; they&#8217;re your family<\/h3>\n<p style=\"text-align: left;\">Do you question your family members or guests when they come home?<\/p>\n<p style=\"text-align: left;\">Of course, not! <i>Right?<\/i><\/p>\n<p style=\"text-align: left;\">So why do you push customers to give registration data every time they buy with you?<\/p>\n<p style=\"text-align: left;\">And the sin is far graver if they hit your store for the first time.<\/p>\n<p style=\"text-align: left;\">Yeah. Yeah! I get you.<\/p>\n<p style=\"text-align: left;\">You want to learn more about customers &amp; their behaviors\u2026<br \/>\nAnd offer them even better services\u2026<\/p>\n<p style=\"text-align: left;\">But there&#8217;s a thin line between encouraging and forcing them to put the details.<\/p>\n<p style=\"text-align: left;\">Look!<\/p>\n<p style=\"text-align: left;\">The bitter crux of the matter is: they don&#8217;t have worldly times!<\/p>\n<p style=\"text-align: left;\">Plus, they care about privacy more than ever.<\/p>\n<p style=\"text-align: left;\">Asking them to fill in essential details when they&#8217;re buying for the first time is like\u2026 scrutinizing them as strangers without letting them in.<\/p>\n<p style=\"text-align: left;\">The maximum that will happen if you don&#8217;t force them is: you&#8217;re not going to have an email or know their age or gender.<\/p>\n<p style=\"text-align: left;\">But it will ensure your cash register keeps ringing.<\/p>\n<p style=\"text-align: left;\">So what&#8217;s your priority? Email or money straight into the account?<\/p>\n<h3 id='what-can-you-do-1'  id=\"boomdevs_7\" style=\"text-align: left;\">What can you do?<\/h3>\n<p style=\"text-align: left;\">Over 23% of people abandon eCommerce checkout carts because they had to create an account, the second most after shipping charges. <i>(2)<\/i><\/p>\n<p style=\"text-align: left;\">So,<\/p>\n<ul style=\"text-align: left;\">\n<li>Ask yourself if having a user profile is a must. Don&#8217;t throttle your decisions on them if it isn&#8217;t.<\/li>\n<li>Let users make purchases without registrations.<\/li>\n<li>Help them with the guest accounts.<\/li>\n<li>Ask no more than name, phone number, and shipping details.<\/li>\n<li>Don&#8217;t put content marketing strategy on the front seat when they&#8217;re willing to pull out the money on the actual sales.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11073\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/3VmwCM.webp\" alt=\"\" width=\"1176\" height=\"1370\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/3VmwCM.webp 1176w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/3VmwCM-258x300.webp 258w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/3VmwCM-879x1024.webp 879w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/3VmwCM-768x895.webp 768w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\" \/><\/p>\n<p style=\"text-align: left;\"><i>A long eCommerce checkout form by Hamley. This is the best example of what you shouldn\u2019t do with your check out page.<\/i><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11074\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/Q74Yjf.webp\" alt=\"\" width=\"1065\" height=\"471\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/Q74Yjf.webp 1065w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/Q74Yjf-300x133.webp 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/Q74Yjf-1024x453.webp 1024w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/Q74Yjf-768x340.webp 768w\" sizes=\"auto, (max-width: 1065px) 100vw, 1065px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Lego nails it with their three different checkout pages.<\/i><\/p>\n<h3 id='learning-3-users-don-t-like-to-type-much-at-the-end-of-ecommerce-checkout-process'  id=\"boomdevs_8\" style=\"text-align: left;\">Learning #3: Users don&#8217;t like to type much at the end of eCommerce checkout process<\/h3>\n<p style=\"text-align: left;\">The need to type everything in an online store can be super-frustrating.<\/p>\n<p style=\"text-align: left;\">I would instead take immense pride in abandoning the cart because that seems a viable option against typing long forms.<\/p>\n<p style=\"text-align: left;\">So you want to sweep away your customers&#8217; load as much you can.<\/p>\n<p style=\"text-align: left;\">Of course, I am not asking you to hack into their systems and fill in their names and addresses magically.<\/p>\n<p style=\"text-align: left;\">That&#8217;d be too much a task to please your customers.<\/p>\n<p style=\"text-align: left;\">But what I mean is:<\/p>\n<p style=\"text-align: left;\"><i>you want to minimize their efforts to type\u2026<\/i><\/p>\n<p style=\"text-align: left;\"><i>you want to have them a seamless experience with you\u2026<\/i><\/p>\n<p style=\"text-align: left;\"><i>And you want to lower typing errors creeping in\u2026<\/i><\/p>\n<p style=\"text-align: left;\">And I don&#8217;t mean it only for the eCommerce checkouts, but everywhere in their journey\u2014 be it search bar or credit card details.<\/p>\n<h3 id='what-can-you-do-2'  id=\"boomdevs_9\" style=\"text-align: left;\">What can you do?<\/h3>\n<ul style=\"text-align: left;\">\n<li>Use autocomplete in the search bar.<\/li>\n<li>Integrate your store with an autofill API that learns data from the browser and fills it automatically for your customers.<\/li>\n<li>Configure your store with Google Maps API that fetches multiple email addresses in a drop-down list. It makes one field less for your buyer to type.<\/li>\n<li>Help them save credit card details, so they don&#8217;t have to enter every time they buy with you.<\/li>\n<li>Max out from the data they left in the previous purchase cycle.<\/li>\n<li>Try to give a correction suggestion in both search bars and checkout pages should there be any mistyping.<\/li>\n<li>Reduce the form field size.<\/li>\n<li>In short, please don&#8217;t make them type any detail twice in your store. <strong><a href=\"https:\/\/aureatelabs.com\/blog\/shopify-online-store-2-0\/\">Shopify Online store 2.0<\/a><\/strong> gives you the right edge in doing all this easily.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11075\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/gB3qAh.gif\" alt=\"\" width=\"328\" height=\"548\"\/><\/p>\n<p style=\"text-align: left;\"><i>Autofill at the checkout page puts less workload on customers.<\/i><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11076\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/b7EJzj-1-1.webp\" alt=\"\" width=\"365\" height=\"325\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/b7EJzj-1-1.webp 365w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/b7EJzj-1-1-300x267.webp 300w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Auto-detecting card details for the returning customers.<\/i><\/p>\n<h3 id='learning-4-shipping-cost-is-the-most-hated-ecommerce-term'  id=\"boomdevs_10\" style=\"text-align: left;\">Learning #4: Shipping cost is the most hated eCommerce term<\/h3>\n<p style=\"text-align: left;\">Your customers can pay 1000$ for the products.<\/p>\n<p style=\"text-align: left;\">But you&#8217;re turning them off with even a 5$ shipping cost.<\/p>\n<p style=\"text-align: left;\">No matter how big or small the cost is, it&#8217;s an added cost for them.<\/p>\n<p style=\"text-align: left;\">I understand it&#8217;s not possible to deliver everything for free when you&#8217;re barely squeezing out any profit from the sales.<\/p>\n<p style=\"text-align: left;\">But you should know you&#8217;re playing with fire if you haven&#8217;t let your customers know the shipping costs in advance.<\/p>\n<p style=\"text-align: left;\">Think of it this way: you barely made your mind for a product, and when you reach the checkout stage\u2014 you find a jaw-dropping shipping charge levied on your bill.<\/p>\n<p style=\"text-align: left;\">Damn! That isn&#8217;t very reassuring. You wasted so much time not buying anything!<\/p>\n<p style=\"text-align: left;\">You&#8217;re definitely putting the buyers away if:<\/p>\n<ul style=\"text-align: left;\">\n<li>You have an expensive shipping<\/li>\n<li>You don&#8217;t have a free shipping<\/li>\n<li>Your users are not aware of shipping costs<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Again, I am not asking you to go unrealistic and give your profit.<\/p>\n<p style=\"text-align: left;\">No! All I am saying is make them pay for the quick deliveries, not standard shipping.<\/p>\n<h3 id='what-can-you-do-3'  id=\"boomdevs_11\" style=\"text-align: left;\">What can you do?<\/h3>\n<p style=\"text-align: left;\">32% of the users <a href=\"https:\/\/aureatelabs.com\/blog\/abandoned-cart-recovery\/\">abandon shopping carts<\/a> because the purchase cost is too high for them. <i>(3)<\/i><\/p>\n<p style=\"text-align: left;\">Additional shipping cost is only shooting your own legs.<\/p>\n<p style=\"text-align: left;\">So,<\/p>\n<ul style=\"text-align: left;\">\n<li>Introduce a shipping calculator early in the checkout process. Rather than making your user &#8220;guesstimate,&#8221; let the calculator estimate the additional costs for them.<\/li>\n<li>Include a table or a chart that mentions everything about the fixed costs. More importantly, please include them in all the product sheets and FAQs.<\/li>\n<li>Let users switch between currencies to have more payment options.<\/li>\n<li>Try giving free shipping if it&#8217;s possible for you. Please note, wisdom lies in offering free shipping but covering up with other skills such as upselling and cross-selling.<\/li>\n<li>Have a currency converting calculator in your store. You don&#8217;t want to make a commercial suicide by detracting them to another page.<\/li>\n<li>Pop up a shipping summary on each page of your <a href=\"https:\/\/www.shopify.in\/blog\/ecommerce-business-blueprint\">eCommerce business<\/a>. It stops more conscious users from going to the checkout tab again and again.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11077\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/HeYtmG.webp\" alt=\"\" width=\"835\" height=\"386\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/HeYtmG.webp 835w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/HeYtmG-300x139.webp 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/HeYtmG-768x355.webp 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/p>\n<p style=\"text-align: left;\"><i>There\u2019s no alternative for free shipping.<\/i><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11078\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/VVzaa9.webp\" alt=\"\" width=\"1871\" height=\"892\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/VVzaa9.webp 1871w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/VVzaa9-300x143.webp 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/VVzaa9-1024x488.webp 1024w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/VVzaa9-768x366.webp 768w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/VVzaa9-1536x732.webp 1536w\" sizes=\"auto, (max-width: 1871px) 100vw, 1871px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Nuface ships its order for free.<\/i><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11083\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/MtvpSV.webp\" alt=\"\" width=\"664\" height=\"760\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/MtvpSV.webp 664w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/MtvpSV-262x300.webp 262w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Chilisleep doesn\u2019t tell the shipping charges in advance. Big shame for a brand of its stature.<\/i><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11095\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/lSxlsp-1.webp\" alt=\"\" width=\"855\" height=\"674\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/lSxlsp-1.webp 855w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/lSxlsp-1-300x236.webp 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/lSxlsp-1-768x605.webp 768w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/p>\n<p style=\"text-align: left;\"><i>A good example of shipping calculation. Enter postal code and know your charges well in advance.<\/i><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11099\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/1Xkqp8.webp\" alt=\"\" width=\"425\" height=\"676\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/1Xkqp8.webp 425w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/1Xkqp8-189x300.webp 189w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/p>\n<p style=\"text-align: left;\"><i>BistroMD shows by far the best shipping details even before you\u2019ve logged in.<\/i><\/p>\n<h3 id='learning-5-every-customer-is-a-world-in-themselves-give-them-their-favorite-payment-mode-for-best-ecommerce-checkout-experience'  id=\"boomdevs_12\" style=\"text-align: left;\">Learning #5: Every customer is a world in themselves. Give them their favorite payment mode for best eCommerce checkout experience.<\/h3>\n<p style=\"text-align: left;\">Gone are the days when you paid with Visa and MasterCard only.<\/p>\n<p style=\"text-align: left;\">They are literally the parts of history books &amp; I won&#8217;t be surprised if they add up as curriculums.<\/p>\n<p style=\"text-align: left;\">But we&#8217;re into the present where every customer wants a suitable payment mode for themselves.<\/p>\n<p style=\"text-align: left;\">And it&#8217;s important because it&#8217;s where transactions happen.<\/p>\n<p style=\"text-align: left;\">Without giving them the option they want, there&#8217;s no money for you.<\/p>\n<p style=\"text-align: left;\">Now you might put an argument that some payment companies will charge you more transaction fees.<\/p>\n<p style=\"text-align: left;\">I get you completely!<\/p>\n<p style=\"text-align: left;\">But again, it&#8217;s all about learning your customers&#8217; preferences.<\/p>\n<p style=\"text-align: left;\">Some prefer cash on delivery because they want to see the parcels from naked eyes.<\/p>\n<p style=\"text-align: left;\">Others have preferences for specific cards because they would get bonuses or offers.<\/p>\n<p style=\"text-align: left;\">Some also have good transacting terms with the company!<\/p>\n<p style=\"text-align: left;\">You must have seen many eCommerce checkout carts adding bitcoin as a payment alternative.<\/p>\n<p style=\"text-align: left;\">What could be more of a radical change than this?<\/p>\n<p style=\"text-align: left;\">Either way, you want to give the payment options, so they buy with your competitors.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11100\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/TkIk4w.webp\" alt=\"\" width=\"1011\" height=\"707\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/TkIk4w.webp 1011w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/TkIk4w-300x210.webp 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/TkIk4w-768x537.webp 768w\" sizes=\"auto, (max-width: 1011px) 100vw, 1011px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Accepted form of payment modes\u2014 continent wise.<\/i><\/p>\n<h3 id='what-can-you-do-4'  id=\"boomdevs_13\" style=\"text-align: left;\">What can you do?<\/h3>\n<p style=\"text-align: left;\">54% of users like to buy from the stores with multiple payment alternatives. (4)<\/p>\n<p style=\"text-align: left;\">Now\u2026 you can only assume your sales figure with those kinds of numbers.<\/p>\n<p style=\"text-align: left;\">So,<\/p>\n<ul style=\"text-align: left;\">\n<li>Add as many payment gateways like Stripe, PayPal, Google Pay, Amazon Pay, and Apple Pay. You can go for <strong><a data-wpil=\"url\" data-wpil=\"url\" data-wpil=\"url\" data-wpil=\"url\" data-wpil=\"url\" href=\"https:\/\/aureatelabs.com\/services\/progressive-web-apps-for-magento-2\">Progressive web apps development<\/a><\/strong>.<\/li>\n<li>Integrate crypto payments if it&#8217;s feasible.<\/li>\n<li>Accept newer types of payment with wide arms.<\/li>\n<li>Don&#8217;t hesitate to accept unconventional modes of payments as well.<\/li>\n<li>Add a few payment modes in the <a href=\"https:\/\/aureatelabs.com\/guide\/build-ecommerce-website-from-scratch\/product-page-optimization\/\">product page<\/a> itself.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">B9hZZ1.webp<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11102\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/B9hZZ1.webp\" alt=\"\" width=\"941\" height=\"478\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/B9hZZ1.webp 941w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/B9hZZ1-300x152.webp 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/B9hZZ1-768x390.webp 768w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Multiple payment gateways.<\/i><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11104\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/3GUKMs-1.webp\" alt=\"\" width=\"1508\" height=\"691\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/3GUKMs-1.webp 1508w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/3GUKMs-1-300x137.webp 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/3GUKMs-1-1024x469.webp 1024w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/3GUKMs-1-768x352.webp 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Somavedic shortens the checkout process by putting PayPal buy in the <a href=\"https:\/\/aureatelabs.com\/guide\/ecommerce-ux-audit-checklist\/product-detail-page-best-practices\/\">product page<\/a> itself. It\u2019s an express checkout.<\/i><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11105\" src=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/dUR1G6-1.webp\" alt=\"\" width=\"877\" height=\"513\" srcset=\"https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/dUR1G6-1.webp 877w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/dUR1G6-1-300x175.webp 300w, https:\/\/aureatelabs.com\/wp-content\/uploads\/2022\/03\/dUR1G6-1-768x449.webp 768w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/p>\n<p style=\"text-align: left;\"><i>Bitpay accepts Bitcoins for online payments.<\/i><\/p>\n<h2 id='some-other-learnings-to-avoid-ecommerce-checkout-mistakes'  id=\"boomdevs_14\" style=\"text-align: left;\">Some other learnings to avoid eCommerce checkout mistakes<\/h2>\n<ul style=\"text-align: left;\">\n<li>There&#8217;s no point in hiding return policies. Be clear! Whether you take returns or not.<\/li>\n<li>Users like to edit shopping carts at the checkout processes. Blocking the cart would mean forcing them to go back and fill the form again.<\/li>\n<li>Buyers respect the store when you respect their security and privacy. So keep them secure at every point of the purchase cycle.<\/li>\n<li>Live assistance pushes them through the last stage of the buying cycle. Don&#8217;t wait for users to reach out to you personally. Instead, get in touch upfront.<\/li>\n<li>Appealing to their need for instant gratification can get you sales even if you have a mediocre checkout process.<\/li>\n<li><strong>One-page eCommerce checkout<\/strong> is the key to quick conversion.<\/li>\n<\/ul>\n<h2 id='what-you-learned-about-ecommerce-checkout-optimization'  id=\"boomdevs_15\" style=\"text-align: left;\">What you learned about eCommerce Checkout optimization\u2026<\/h2>\n<p style=\"text-align: left;\"><strong>You learned\u2026<\/strong> the shorter the purchase cycle, the better the conversion.<\/p>\n<p style=\"text-align: left;\"><strong>You learned\u2026<\/strong> the customers are your family.<\/p>\n<p style=\"text-align: left;\"><strong>You learned\u2026<\/strong> the less load you put on customers, the more faithful they come out to you.<\/p>\n<p style=\"text-align: left;\"><strong>You learned\u2026<\/strong> Shipping cost is a big no-no!<\/p>\n<p style=\"text-align: left;\"><strong>You learned\u2026 More payment modes \u2014&gt; Less cart abandonment<\/strong><\/p>\n<p style=\"text-align: left;\">Image Credit: Web<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re an eCommerce owner, I&#8217;m assuming an abandoned cart scares you more than Annabelle and Paranormal Activity, and that is why eCommerce checkout optimization is one of the most&#8230;<\/p>\n","protected":false},"author":16,"featured_media":11106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[74],"magento-tutorials":[],"hyva-tutorials":[],"class_list":["post-8275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ecommerce"],"nelio_popups_active_popup":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 eCommerce Checkout Optimization 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