{"id":17042,"date":"2023-11-05T14:59:41","date_gmt":"2023-11-05T09:29:41","guid":{"rendered":"https:\/\/aureatelabs.com\/?p=17042"},"modified":"2025-02-14T14:35:58","modified_gmt":"2025-02-14T09:05:58","slug":"shopify-black-friday-landing-page","status":"publish","type":"post","link":"https:\/\/aureatelabs.com\/blog\/shopify-black-friday-landing-page\/","title":{"rendered":"Shopify Black Friday Landing Page: How to Create Shopify BFCM Page"},"content":{"rendered":"\r\n

Black Friday is a great opportunity to get your visitors excited about the new products and deals that you have to offer. A Shopify Black Friday landing page can help you promote your brand and increase sales during this holiday season.<\/p>\r\n\r\n\r\n\r\n

If you’re selling physical products, there’s no better time to get in front of your customers than Black Friday. If you have a Shopify store and have never run a sale on Black Friday before, this guide will help you create your first landing page for Shopify BFCM Sale<\/a>.<\/p>\r\n\r\n\r\n\r\n

And guess what, you don\u2019t need to hire a Shopify expert or use any third-party Shopify page builders like Shogun<\/a> or Pagefly. So, ready to build a Black Friday landing page for your Shopify store?<\/p>\r\n\r\n\r\n\r\n

Shopify Black Friday<\/h2>\r\n\r\n\r\n\r\n

Black Friday is the biggest sale of the year for Shopify merchants. Thousands of people use Shopify to create their online stores and make money selling products online<\/a> every year. But Black Friday is the day that marks the beginning of the holiday season and it’s also a day that brings a lot of money to online stores.<\/p>\r\n\r\n\r\n

\r\n
\"Shopify<\/figure>\r\n<\/div>\r\n\r\n\r\n

In Shopify BFCM sales, a good landing page can be used as an effective way to increase traffic, drive sales, and build trust among customers.<\/p>\r\n\r\n\r\n\r\n

Why is Black Friday so important?<\/strong><\/h3>\r\n\r\n\r\n\r\n

Black Friday is the biggest shopping event<\/strong> of the year because it usually marks the end of the holiday shopping season and the beginning of the pre-Christmas sales period. In recent years, however, it has become more popular than Cyber Monday as a day for merchants to offer special deals and discounts on their products.<\/p>\r\n\r\n\r\n\r\n

Shopify Black Friday is an opportunity for store owners to take advantage of consumers’ eagerness to buy products at lower prices than usual during this period. This means that they can increase their revenues considerably by offering special discounts and promotions on some items.<\/p>\r\n\r\n\r\n\r\n

Moreover, Shopify has shared some data on Black Friday 2021 which will help you to know the importance of BFCM sales<\/strong>. Let\u2019s check the figures:<\/p>\r\n\r\n\r\n

\r\n
\"BFCM<\/figure>\r\n<\/div>\r\n\r\n\r\n

Source: Shopify<\/p>\r\n\r\n\r\n\r\n

Hope these numbers may have energized you for the upcoming holiday season sale. And you might be eager to get your Black Friday landing page ready for your Shopify store<\/a>.<\/p>\r\n\r\n\r\n\r\n

But before you start creating a landing page for Shopify Black Friday sale, you should make a list of all the essentials that can help you design a high-converting landing page. The next section will help you with that!<\/p>\r\n

Must read:<\/strong> How to Use Shopify Analytics to Plan for Black Friday and Cyber Monday?<\/a><\/p>\r\n\r\n\r\n\r\n

Black Friday Landing Page Must-Haves<\/h2>\r\n\r\n\r\n\r\n

Shopify Black Friday Sale is one of the biggest eCommerce sales, and it\u2019s a great time for you to promote your products and attract new customers.<\/p>\r\n\r\n\r\n\r\n

Here are some tips to help you create an attractive Shopify Black Friday Sale landing page:<\/strong><\/p>\r\n\r\n\r\n\r\n

1. Engaging Headline<\/strong><\/h3>\r\n\r\n\r\n\r\n

The headline of your landing page needs to be catchy, short, and most importantly, relevant to your target audience.<\/p>\r\n\r\n\r\n\r\n

2. Compelling Content<\/strong><\/h3>\r\n\r\n\r\n\r\n

Great copies have a sense of urgency that motivates the store visitors to make a purchase. Add short and catchy content that makes your Shopify BFCM sale more convincing.<\/p>\r\n\r\n\r\n\r\n

3. Attractive Visuals<\/strong><\/h3>\r\n\r\n\r\n\r\n

The image on your landing page should complement the headline and BFCM sale. If you have a large product line, then use an image of one of the products that you are promoting in this sale. Make sure it’s something that will draw the attention and interest of your customers.\u00a0<\/p>\r\n\r\n\r\n\r\n

4. Social Proof (Testimonials, reviews)<\/strong><\/h3>\r\n\r\n\r\n\r\n

Customers who are already happy with the product will be willing to share their experience with other users online. This helps build trust and increase sales by providing proof of quality, which is more effective than just saying it in words alone!\u00a0<\/p>\r\n\r\n\r\n\r\n

5. Urgency Countdown Timers<\/strong><\/h3>\r\n\r\n\r\n\r\n

Add a countdown timer to your Black Friday sale page (that creates urgency and scarcity) to let the customers know that your offer is only for a limited time.<\/p>\r\n\r\n\r\n\r\n

6. Killer Discounts<\/strong><\/h3>\r\n\r\n\r\n\r\n

While your competition is going crazy, it’s best to keep up with more attractive deals and offers. Make sure you are offering free shipping (if possible) with other discounts during the holiday season.<\/p>\r\n\r\n\r\n\r\n

7. Key Benefits and Features<\/strong><\/h3>\r\n\r\n\r\n\r\n

This shows why the shoppers should buy from you. Highlight the benefits and features to build the trust of your customers in your brand.<\/p>\r\n\r\n\r\n\r\n

8. Strong Call to Action<\/strong><\/h3>\r\n\r\n\r\n\r\n

Make your CTA bold and more visible! Your CTA should be placed above the fold so that visitors know what they’re supposed to do next when they arrive at your page.<\/p>\r\n\r\n\r\n\r\n

With these tips, you can create a Shopify Black Friday landing page that attracts more customers to your store and eCommerce sales.<\/p>\r\n\r\n\r\n\r\n

How to Create a Shopify Black Friday Landing Page?<\/h2>\r\n\r\n\r\n\r\n

If you have never created a Shopify BFCM landing page before, here you can learn how to do that in 2 parts.\u00a0<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Design a Landing Page template for the Black Friday Sale<\/li>\r\n\r\n\r\n\r\n
  2. Create a Landing Page for the Black Friday Sale<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Let\u2019s begin!!<\/p>\r\n\r\n\r\n\r\n

    Part 1: Design a Landing Page template for the Black Friday Sale<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Want to create a perfect landing page for the BFCM sale? Then you must start with creating a perfect template for your Black Friday landing page.<\/p>\r\n\r\n\r\n\r\n

    Steps to Create a Landing Page template for Shopify BFCM sale:<\/strong><\/p>\r\n\r\n\r\n\r\n

    Step 1: <\/strong>Log in to your Shopify store admin<\/strong>.<\/p>\r\n\r\n\r\n\r\n

    Step 2:<\/strong> Go to Online Store > Themes<\/strong>.\u00a0<\/p>\r\n\r\n\r\n\r\n

    Step 3:<\/strong> Click the Customize <\/strong>button to open the theme editor of your current theme.<\/p>\r\n\r\n\r\n

    \r\n
    \"landing<\/figure>\r\n<\/div>\r\n\r\n\r\n

    Step 4:<\/strong> From the header dropdown menu, select Pages > Create template<\/strong>.<\/p>\r\n\r\n\r\n

    \r\n
    \"select<\/figure>\r\n<\/div>\r\n\r\n\r\n

    Step 5:<\/strong> Give a name <\/strong>to your new template and click on Create template.<\/strong><\/p>\r\n\r\n\r\n\r\n

    \"Create<\/figure>\r\n\r\n\r\n\r\n

    By default, the new template shows \u201cAbout us\u201d page content as we haven\u2019t yet connected any page to the template. Simply we\u2019ll hide the page content. For that, click on the eye icon<\/strong> on the page element.<\/p>\r\n\r\n\r\n

    \r\n
    \"About<\/figure>\r\n<\/div>\r\n\r\n\r\n

    The new BFCM landing page template is successfully created, now we need to design it with the help of Shopify sections and blocks. Let\u2019s go!!<\/p>\r\n\r\n\r\n\r\n

    Steps to Design a Landing Page template for Shopify BFCM sale:<\/strong><\/p>\r\n\r\n\r\n\r\n

    Step 1: Add a Hero banner with headline and CTA.<\/strong><\/h4>\r\n\r\n\r\n\r\n

    For that, click on Add section<\/strong> and select the Image banner<\/strong> section.<\/p>\r\n\r\n\r\n

    \r\n
    \"Image<\/figure>\r\n<\/div>\r\n\r\n\r\n

    Now add eye-catchy banner images, heading, and CTA to the section. Also, adjust the image size, text position, and mobile layout with the settings.<\/p>\r\n\r\n\r\n

    \r\n
    \"eye-catchy<\/figure>\r\n<\/div>\r\n\r\n\r\n

    In case you don\u2019t find any relevant banner images in the Shopify theme library, you can also add a custom hero banner image with a size of 1600 x 500 pixels.<\/p>\r\n\r\n\r\n\r\n

    Step 2: Add an Urgency Countdown Timer<\/strong><\/h4>\r\n\r\n\r\n\r\n

    To set a Sale countdown timer, add a Custom liquid section.<\/p>\r\n\r\n\r\n

    \r\n
    \"Countdown<\/figure>\r\n<\/div>\r\n\r\n\r\n

    Now copy the below code and paste it into the custom liquid box.\u00a0<\/p>\r\n\r\n\r\n\r\n

    <div style=\"text-align-last: center; border: 1px solid #646464; padding: 2px; border-radius: 2px;box-shadow: 2px 20px 23px #646464;\">\r\n<h1>Time is running out!\r\n<br> <strong id=\"timer\"><\/strong><\/h1>\r\n<\/div>\r\n<script>\r\nvar countDownDate = new Date(\".getTime();\r\nvar x = setInterval(function() {\r\nvar now = new Date().getTime();\r\nvar distance = countDownDate - now;\r\nvar days = Math.floor(distance \/ (1000 * 60 * 60 * 24));\r\nvar hours = Math.floor((distance % (1000 * 60 * 60 * 24)) \/ (1000 * 60 * 60));\r\nvar minutes = Math.floor((distance % (1000 * 60 * 60)) \/ (1000 * 60));\r\nvar seconds = Math.floor((distance % (1000 * 60)) \/ 1000);\r\ndocument.getElementById(\"timer\").innerHTML = days + \" Days \" + hours + \" Hrs \" + minutes + \" Mins \" + seconds + \" Secs \";\r\nif (distance < 0) {\r\nclearInterval(x);\r\ndocument.getElementById(\"timer\").innerHTML = \"OFFER EXPIRED\";\u00a0 }\r\n}, 1000);\r\n<\/script>\r\n<\/code><\/pre>\r\n
    Make sure, you update the sale_end_date<\/code> with the actual date with the format \u201c29 June 2022\u201d.<\/p>\r\n
    \r\n\r\n
    <\/div><\/p>\r\n
    \"update<\/figure>\r\n\r\n
    Step 3: Add Key Benefits or Features<\/strong><\/h4>\r\n\r\n
    For this section, you need to add the Multicolumn<\/strong>.<\/p>\r\n
    \r\n\r\n
    <\/div><\/p>\r\n
    \"Features\r\n\"<\/figure>\r\n\r\n
    Now you can add multiple icons, titles, and descriptions for your benefits or features. Just select the column <\/strong>block and add the details one by one.<\/p>\r\n
    \r\n\r\n
    <\/div><\/p>\r\n
    \"column\"<\/figure>\r\n\r\n
    You can also adjust the heading and columns in the section with the Multicolumn settings.<\/p>\r\n
    \r\n\r\n
    <\/div><\/p>\r\n
    \"Multicolumn<\/figure>\r\n\r\n