{"id":13775,"date":"2023-01-18T12:19:28","date_gmt":"2023-01-18T06:49:28","guid":{"rendered":"https:\/\/aureatelabs.com\/?post_type=answers&#038;p=13775"},"modified":"2025-07-18T12:13:31","modified_gmt":"2025-07-18T06:43:31","slug":"why-shopify-uses-headless-commerce","status":"publish","type":"answers","link":"https:\/\/aureatelabs.com\/answers\/pwa-shopify\/why-shopify-uses-headless-commerce\/","title":{"rendered":"Why does Shopify use headless commerce?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shopify uses headless commerce to overcome the limitation of traditional Shopify architecture. The main difference between Shopify and headless Shopify is the former doesn\u2019t give enough customization opportunity, whereas the latter maximize customization and personalization opportunities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second difference is it\u2019s hard to produce an omnichannel experience in traditional Shopify, whereas headless Shopify builds a great experience across the channels. Shopify also uses headless commerce because it wants faster time-to-market stores by removing the dependency between the marketers and the developers.<\/p>\n","protected":false},"author":35,"template":"","answers_topics":[137,139],"class_list":["post-13775","answers","type-answers","status-publish","hentry","answers_topics-pwa-shopify","answers_topics-headless-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Shopify Uses Headless Commerce for Flexibility<\/title>\n<meta name=\"description\" content=\"Shopify uses headless commerce to separate front end from back end, improving control, performance, and flexibility in store architecture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aureatelabs.com\/answers\/pwa-shopify\/why-shopify-uses-headless-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Shopify Uses Headless Commerce for Flexibility\" \/>\n<meta property=\"og:description\" content=\"Shopify uses headless commerce to separate front end from back end, improving control, performance, and flexibility in store architecture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aureatelabs.com\/answers\/pwa-shopify\/why-shopify-uses-headless-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Aureate Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aureate.labs\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T06:43:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@aureate_labs\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Shopify Uses Headless Commerce for Flexibility","description":"Shopify uses headless commerce to separate front end from back end, improving control, performance, and flexibility in store architecture.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aureatelabs.com\/answers\/pwa-shopify\/why-shopify-uses-headless-commerce\/","og_locale":"en_GB","og_type":"article","og_title":"Why Shopify Uses Headless Commerce for Flexibility","og_description":"Shopify uses headless commerce to separate front end from back end, improving control, performance, and flexibility in store architecture.","og_url":"https:\/\/aureatelabs.com\/answers\/pwa-shopify\/why-shopify-uses-headless-commerce\/","og_site_name":"Aureate Labs","article_publisher":"https:\/\/www.facebook.com\/aureate.labs","article_modified_time":"2025-07-18T06:43:31+00:00","twitter_card":"summary_large_image","twitter_site":"@aureate_labs","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aureatelabs.com\/answers\/pwa-shopify\/why-shopify-uses-headless-commerce\/","url":"https:\/\/aureatelabs.com\/answers\/pwa-shopify\/why-shopify-uses-headless-commerce\/","name":"Why Shopify Uses Headless Commerce for Flexibility","isPartOf":{"@id":"https:\/\/aureatelabs.com\/#website"},"datePublished":"2023-01-18T06:49:28+00:00","dateModified":"2025-07-18T06:43:31+00:00","description":"Shopify uses headless commerce to separate front end from back end, improving control, performance, and flexibility in store architecture.","breadcrumb":{"@id":"https:\/\/aureatelabs.com\/answers\/pwa-shopify\/why-shopify-uses-headless-commerce\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aureatelabs.com\/answers\/pwa-shopify\/why-shopify-uses-headless-commerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aureatelabs.com\/answers\/pwa-shopify\/why-shopify-uses-headless-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aureatelabs.com\/"},{"@type":"ListItem","position":2,"name":"Why does Shopify use headless commerce?"}]},{"@type":"WebSite","@id":"https:\/\/aureatelabs.com\/#website","url":"https:\/\/aureatelabs.com\/","name":"Aureate Labs","description":"Building experience-driven, content-driven and customer-centric commerce for upbeat and modern B2C &amp; 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